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At first, Mira M. couldn’t believe it.
“My salesgirl told me that the shop always seemed a little busier after the weekly flower delivery came,” she said, “but I thought that she was wrong. The store didn’t seem any busier to me.” Mira’s salesgirl was so adamant about the fact that business in the pastry shop had increased that Mira checked the sales numbers. “It turns out that while we were seeing the same number of customers, the average transaction per customer was greater. People were buying more – a dozen cupcakes instead of the normal four-pack; the bigger cakes.” She smiled. “And whatever was in the case directly next to the flowers would sell out – every time. Was it the flowers? Let’s just say they’re still being delivered!”
Leading retail researchers agree: many factors go into influencing our customer’s purchasing decisions. The quality of your merchandise is very important, of course, but it’s the customer experience that’s really guiding the decision to buy. It is very important to provide an atmosphere that is pleasant for the customer, that makes them enjoy the experience of spending time with you. When you do this, retail industry experts agree, customers are far more likely to do business with you. They’ll spend more money with you, and, because they enjoyed the experience of being with you, they’ll return to your business again sooner. In a way, the best NYC floral arrangements can act as your silent salesperson.
Weekly fresh flower delivery is a way to enhance your customer’s experience with you. Having your NYC florist deliver beautiful arrangements that are colorful and appropriate to your business makes your establishment a more pleasant place to be. People enjoy seeing fresh cut flowers; they like the vibrant colors, beautiful scent, and feel of life that the best cut flower arrangements can provide. This enjoyment adds to positive customer behavior!
Types of businesses that benefit from having weekly fresh flower deliveries include: hair salons, massage therapists, insurance brokers, financial advisors, pastry shops, cafés and more. Your NYC florist can deliver flowers regularly to make your business even more beautiful.
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